Thanks to GetMint, Pretto secured accurate presence in generated answers
+€2 billion in real estate loans financed per year
+200 employees
1. Understand and track Pretto’s visibility across AI engines
2. Identify missing or incorrect mentions and correct them
3. Detect content opportunities inspired by real user prompts
4. Prepare the company for the shift from SEO to GEO (Generative Engine Optimization)
From the moment they adopted Getmint, Pretto identified a key challenge: relying on prompts actually used by customers instead of internal formulations that could bias the analysis.
To address this, Pretto introduced a systematic process with each new lead:
- Capture the acquisition source
- And, when relevant, the exact prompt the user entered in an AI engine
Although the volume is modest, the prompts collected offer highly authentic input that is essential for feeding Getmint with prompts that reflect real market behavior.
These prompts then serve as a foundation to:
- Analyze Pretto’s actual presence across AI engines
- Identify non-mention areas
- Launch targeted projects within Getmint
Using these real user insights, Pretto also began adapting its best-performing SEO assets to the AI search environment to strengthen visibility on strategic prompts.
1. Tracking AI Visibility
The Growth team monitors Pretto’s visibility index to understand how the brand positions itself against competitors.
Progress is steady and, just like traditional SEO, it is a continuous effort where every improvement contributes to long-term gains.
2. Verifying Sources & Correcting Information
Getmint helps Pretto identify:
- where the brand is mentioned,
- whether its content is cited,
- and which information is accurate or outdated.
Example: An outdated Trustpilot rating still referenced by certain LLMs, leading to partial or imprecise mentions.
3. Identifying Opportunities
Pretto places significant focus on updating its content. Considerable effort is made internally to keep pages that are heavily used by LLMs up to date.
They also observed that LLMs tend to categorize them primarily as an “online broker.”
This insight has helped guide their content strategy to ensure Pretto is also represented in prompts related to more “traditional brokerage.”
Growing AI Visibility
The visibility index shows consistent improvement (+15% in few weeks), demonstrating Pretto’s increasingly solid presence across AI engines.
This boost in visibility has already enabled them to outperform one of their main competitors, both in visibility score and in share of voice (i.e., the proportion of brand mentions out of total mentions).
A Clear Rise in “ChatGPT” First-Click Attribution
Although only a few leads explicitly declare ‘AI engine’ as their source, Pretto has seen a sharp surge in traffic attributed to ChatGPT in its first-click attribution model. This means that, even if users don’t say they come from an AI tool, Pretto’s analytics show that an increasing number of first visits actually originate from ChatGPT links
Incorrect Information Identified and Corrected
Thanks to Getmint, Pretto has been able to:
- detect outdated information frequently reused by LLMs (e.g., Trustpilot score)
- contact the concerned websites
- secure corrected and updated mentions
A Structured Framework for Long-Term AI Acquisition
Pretto now benefits from:
- ongoing visibility monitoring
- a growing database of real user prompts
- a clear view of strengths and gaps in AI-generated answers
- the ability to align SEO and AI within a unified organic strategy
Pretto’s adoption of Getmint reflects a structured approach to anticipating the evolution of search and strengthening its presence in AI-driven engines, just as the company had done historically with SEO.
Thanks to Getmint, Pretto has:
- clarified its visibility level
- secured accurate presence in generated answers
- identified new content opportunities
- and established analytical foundations to understand and grow AI-driven acquisition over time
They already love GetMint
