Guide
SEO vs GEO: Understand, connect, performe ly in the age of AI Generative
The online search ecosystem has changed dramatically. For
more than 20 years, SEO (Search Engine Optimization) has been the cornerstone of
visibility on search engines such as Google and Bing.
Today, with the rise of artificial intelligence that generates
synthetic responses (such as ChatGPT, Gemini, and Perplexity), a
new discipline is emerging: GEO (Generative Engine Optimization).
The purpose of this white paper is to define, compare, and articulate these approaches
, explain their respective roles and how they complement each other, and
, provide concrete ideas for taking action.
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What you will find
Definition and Foundations: SEO, AEO & GEO
Similarities and differences
How to do GEO?
Measuring GEO performance
Testimonials
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With GetMint, we finally have a clear view of our brand's presence in AI. It has given us the tools to take action, increase visibility, and turn it into measurable growth.
Jacques Edouard Sabatier
CEO and co-founder of Jow
We tested many solutions on the market, and GetMint is the one that best meets our agency's needs. It allows us to provide our clients with more reliable, faster, and immediately actionable information, and it is now the solution we recommend to them.
Jordan Chenevier-Truchet
CEO @ Bulldozer
Tracking AI research has become as essential as Google SEO. GetMint is the first solution that has made it easy—and delivered real ROI.
Renaud Pestre
Co-founder of Pretto
GetMint gave us a clear picture of where we stand in AI responses and what we need to fix first in terms of content coverage and external influence. The dashboards are simple, the data is reliable, and the action list is easy to execute.
Céline Bussy
Global Head of E-commerce at Olyos Group
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